Brand guidance
Brand Rules & Do / Don’t
Practical brand rules for using WHALER assets, visuals and public communication.
WHALER should be shown as a community-driven ocean ecosystem — not as a single whale mascot.
Do
- Use only official WHALER assets from the brand section.
- Write the ticker as $WHALER.
- Use #WHALER as the main official hashtag.
- Keep the official WHALER logo unchanged.
- Present WHALER as a community-driven ocean ecosystem.
- Use approved mascot, bot and FishPoint visuals only.
- Keep visuals clean, readable and professional.
- Use current project information from official WHALER channels.
- Make sure community content clearly supports the WHALER brand system.
Don’t
- Don’t redesign, recolor, stretch, crop or distort the official logo.
- Don’t create new WHALER logos, badges, symbols or emblems.
- Don’t use fake AI-generated versions of the mascot, Guardian Bot, Quest Bot or FishPoints.
- Don’t present WHALER as a single whale mascot.
- Don’t use random whale, dolphin or generic ocean images as WHALER branding.
- Don’t screenshot assets from social media or use low-quality versions.
- Don’t change the ticker format from $WHALER.
- Don´t replace #WHALER with unrelated or misleading hashtag.
- Don’t use WHALER assets in misleading, unofficial or scam-like material.